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Affiliate Marketing

Audit how affiliate tracking links are generated

Keep link parameters consistent across writers and templates.

Identify every generation path

List links added manually, generated through a tool, or injected by a template. Test one example of each and confirm the network and destination match the article’s intended offer.

Identify every generation path. Use stable placement labels. Verify the last hop.
Key decisions covered in this article.

Use stable placement labels

A short approved label for tables, callouts, and footer links makes reporting easier. Do not put customer names, email addresses, or other private values in a public URL.

Verify the last hop

Test the link after URL encoding and redirects. Keep nontracking query parameters that the merchant needs to show the right product. Record whether the partner recognizes the test under its rules.

Try a related tool

Add UTM labels to a destination. Use a consistent naming convention and avoid personal information in URLs.

Open Campaign URL Builder