Calculate the contribution of a product sample campaign
Connect sample costs and later paid orders before scaling.
List all incremental sample costs
If 200 samples cost $5 each to produce and $3 each to ship, the campaign costs $1,600 before handling. Include those costs even if the samples are free to recipients.
Estimate incremental orders
At $40 contribution per paid order, 40 extra orders are needed to recover the $1,600. A 20% observed order rate would equal 40 orders, but some recipients might have bought without the sample.
Compare with a suitable baseline
Track eligibility, delivery, and mature paid outcomes. Where practical, compare with a group that did not receive a sample. Consider whether recipients ask for the sample without intending to use the product.
Try a related tool
Estimate visits, orders, and contribution from a paid traffic budget.
