Choose between a landing-page fix and a media fix
Locate the broken stage before moving budget or rewriting the site.
Compare stages by source
Line up impressions, eligible clicks, landed visits, and qualified actions. If click response is stable while the gap between clicks and loaded pages increases, test redirects and performance. If all channels show weaker post-click conversion, investigate shared landing or checkout behavior.
Use a clean example
A campaign has 500 clicks and 450 landed visits one week, then 500 clicks and 300 landed visits the next. The loss appears before most visitors can use the page. Inspect devices, redirects, and errors before declaring the offer weaker.
Prove the fix in the affected segment
Recreate the problem with the actual device and destination. Measure recovered landing visits, then verify qualified outcomes after enough time. If the symptom belongs to only one placement, evaluate the placement and page together before changing the rest of the account.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
