Compare discount codes with automatic discounts
Choose how customers redeem an offer and how you measure it.
Map the checkout experience
A code can be useful for tracking but adds a task. An automatic discount reduces that step but must clearly show eligibility and the amount applied. Verify both paths with excluded items.
Compare the same offer terms
Hold prices, audience, and timing constant where feasible. Measure contribution, failed redemption, support contacts, and completed orders. A code can be shared outside the original campaign, so coded orders are not necessarily incremental.
Plan for errors and expiration
Decide what happens if both a code and an automatic offer apply. Give shoppers clear feedback if the discount cannot be used. Check fallback pricing after expiration.
Try a related tool
Find how many promotional orders you need to match normal-period contribution.
