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Affiliate Marketing

Compare incentives offered to referred buyers

Assess whether a referral discount makes the offer better for the actual customer.

Compare final cost, not discount percentage

A referral link gives 20% off a $300 annual plan, so the initial cost is $240. A public monthly plan at $24 costs $72 over three months and $288 over a year. Which is preferable depends on expected usage and renewal terms.

Compare final cost, not discount percentage. Check eligibility and stacking. Separate the customer’s benefit from your payout.
Key decisions covered in this article.

Check eligibility and stacking

Verify whether the benefit applies to existing accounts, renewals, or particular regions. Confirm whether it can combine with a public sale. Show material constraints beside the quoted price, especially when the link changes the billing commitment.

Separate the customer’s benefit from your payout

Record commission and customer savings in different columns. A referral fee may be attractive while the linked offer is less suitable for the reader. Explain the scenarios where each option fits and disclose the relationship near the link.

Try a related tool

Measure earnings per tracked referral click after refunds and reversals. Use counts and commissions from the same cohort.

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