Decide what belongs above the fold on a pricing page
Put the terms that affect a buying decision where readers can find them.
Start with the buyer’s basic questions
Show what the plan includes, who it fits, what it costs, and the billing commitment. If annual billing is required, place the total due beside the monthly equivalent. Use a link for detailed terms without hiding material conditions there.
Review a narrow viewport
Open the page on a phone and see whether the purchase action appears before the real charge. Check that long feature labels wrap and that the comparison remains understandable when plans stack. Put any usage limit that changes fit near the plan name.
Measure quality after the change
Review qualified trials, checkout completions, and cancellation or support questions. Fewer clicks can still be a useful result if people understand the terms earlier and unsuitable buyers stop before checkout.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
