Estimate commissions from an email referral campaign
Use delivered messages, eligible clicks, and approvals in one forecast.
Build the forecast from delivery
A send reaches 8,000 subscribers. If 3% generate eligible partner clicks, that gives 240 clicks. At 2.5% approved conversion and $35 payout, the expected commission is $210.
Account for concentration
A past send may have included several offers or a rare discount. Use data from a comparable placement and state whether the rate counts unique recipients or partner-tracked clicks.
Evaluate the opportunity cost
Compare expected contribution with the cost of writing, scheduling, and displacing another useful message. Consider unsubscribes and reader fit when deciding whether to repeat the offer.
Try a related tool
Measure earnings per tracked referral click after refunds and reversals. Use counts and commissions from the same cohort.
