Evaluate a bundled shipping offer after the holiday
Find out whether a seasonal benefit still makes economic sense.
Rebuild the normal demand baseline
Holiday orders can have unusual basket size, product mix, and delivery urgency. Compare the offer with a normal period or suitable group. Include seasonal labor and fulfillment costs separately where they materially differ.
Calculate the ordinary-period threshold
If an ordinary order leaves $28 and the offer reduces contribution to $22, 100 normal orders imply $2,800. The offer needs at least 128 orders to match that before extra promotion costs.
Check whether the offer remains relevant
Buyers may value urgency differently after the holiday. Review stock, geography, and shipping promises. Keep any terms visible and verify the offer’s effect on returns.
Try a related tool
Find how many promotional orders you need to match normal-period contribution.
