Evaluate a lead-generation affiliate program
Distinguish submitted forms from accepted referrals.
The scenario
A program pays $30 per accepted lead. Of 100 submitted forms, 55 are accepted and six accepted leads later reverse.
The final 49 paid leads yield $1,470, or $14.70 per submitted form. That can be less profitable than a lower payout with better acceptance.
Apply it to your own work
Request a rejection reason breakdown, review consent language and traffic rules, and track accepted outcomes by page or campaign.
What to watch for
Never count a form as payable before the network's quality and reversal process has settled. Check whether the merchant permits your acquisition channel.
Use rejection reasons to improve fit
Group rejected referrals by duplication, geography, eligibility, and verification failure. If the merchant rejects many otherwise qualified visitors from an unsupported region, improve the pre-click explanation instead of buying more volume.
Calculate net earnings per submitted form and per eligible click separately. Review whether your traffic methods and disclosure match the program. When rejection reasons are unavailable, lower confidence in the forecast rather than assuming every rejection is random.
Try a related tool
Estimate what you can pay to acquire an order while reserving a desired contribution. Use consistent per-order inputs.
