Find a better retention metric for a seasonal business
Use buying opportunities that match when customers realistically return.
Choose a period that reflects the product
A seasonal supplies store may not expect a buyer back within 30 days. Compare repeat purchase in the next relevant season or over the same period in consecutive years. Explain which customers had a realistic opportunity to return.
Separate retention from timing
A holiday moving by a week can change measured repeat behavior. Align cohorts to relevant event dates and report comparable counts. Check whether customers purchased early or switched products before treating a slower month as lost demand.
Use contribution alongside frequency
Include net contribution from repeat orders, not just the number of buyers. A discounted return can raise repeat rate while reducing margin. Choose retention actions that improve customer usefulness and support a viable outcome.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
