Find broken tracking with a test matrix
Narrow an affiliate reporting gap without replacing working links.
Test the paths that matter
Pick one high-traffic article and check mobile, desktop, and the commonly used link placements. Record time, sub-ID, starting URL, and final destination. Follow program rules for tests, especially if a purchase or lead would be required.
Compare first-party and network signals
If outbound events fire and the merchant page opens but the network does not see eligible clicks, inspect redirects and tracking parameters. If the first-party event is missing only on mobile, look at event timing before blaming the partner.
Fix and verify one group
Make the smallest plausible change and test it with the same matrix. Keep an unaffected placement as a comparison. Annotate the reporting gap so missing observations are not treated as evidence of no reader demand.
Try a related tool
Add UTM labels to a destination. Use a consistent naming convention and avoid personal information in URLs.
