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Affiliate Marketing

Spot a mismatch between affiliate link text and destination

Make the reader’s expected next action match the landing page.

Inventory the promise in the anchor

A button labeled Start free trial implies a different action from View pricing. Group links by what their labels promise and check the exact destination on a phone.

Inventory the promise in the anchor. Verify the critical step. Retest after redirects change.
Key decisions covered in this article.

Verify the critical step

If a trial requires selecting an annual plan or adding a card, give that context before the click. If a trial is no longer available, change the label and the surrounding recommendation.

Retest after redirects change

Merchant migrations can preserve the URL while changing the offer. Check the final page and any intermediate screen. Confirm the reader can still complete the task described.

Try a related tool

Add UTM labels to a destination. Use a consistent naming convention and avoid personal information in URLs.

Open Campaign URL Builder