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Affiliate Marketing

Decide whether to accept a sponsored comparison

Protect the usefulness of the comparison before agreeing to payment.

Clarify what the sponsor controls

Ask whether the sponsor can check factual claims, require specific language, or veto an unfavorable conclusion. Keep a record of the editorial criteria and which facts you can independently verify. A product’s payout should not determine its evaluation score.

Clarify what the sponsor controls. Plan the reader-facing disclosure. Choose terms you can meet.
Key decisions covered in this article.

Plan the reader-facing disclosure

Place a plain statement near the comparison so readers understand the material relationship before relying on the verdict. Identify sponsorship and commission arrangements as applicable. Separate the paid placement from any independent recommendations nearby.

Choose terms you can meet

Agree on review timing, correction rights, and who owns published assets. If access is limited, say which parts were assessed from documentation. Decline terms that require a positive conclusion or that prevent correction of a material error.

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