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Affiliate Marketing

Choose a referral payout trigger for a marketplace

Tie incentives to a clear exchange that creates value.

Define the completed action

A marketplace may reward a paid order rather than a new account. Decide whether delivery, payment settlement, or the return window must occur before a reward is earned.

Define the completed action. Model both sides of the transaction. Make the trigger visible.
Key decisions covered in this article.

Model both sides of the transaction

If a completed order leaves $18 before rewards and the buyer and seller each receive $6, $6 remains before operating costs. Check what happens if one party already intended to transact.

Make the trigger visible

Explain eligible transactions and payout timing before users act. Record pending, approved, and reversed rewards separately and give people a way to report incorrect status.

Try a related tool

Estimate what you can pay to acquire an order while reserving a desired contribution. Use consistent per-order inputs.

Open Target CPA