Category: Growth & Conversion

Check whether both sides of a referral reward fit your margins.

Reward completed value instead of easily manufactured actions.

Estimate how many extra orders cover a discount.

Avoid choosing the largest discount simply because it sells more.

Include the cost of making the campaign in your planning scenario.

Record enough context to avoid repeating inconclusive tests.

Give creative, buying, and analytics the same target.

Protect lead response times when advertising demand increases.

Keep links, variants, and ownership in one place.

Connect experiments and spending to next month’s priorities.