Estimate revenue loss from an unavailable merchant product
Separate interrupted commissions from the value of helping existing readers.
Use a settled baseline
A discontinued product averaged 200 eligible clicks and $0.55 net EPC per month. That is about $110 monthly exposure, before allowing for seasonality or changes in page traffic.
Distinguish current buyers from existing owners
A replacement can help readers shopping now. Owners may still need compatibility or support information. Preserve those sections if they remain useful and label the old purchase path clearly.
Model alternatives conservatively
Compare the destination, eligibility, and reader fit before estimating replacement revenue. A different price or learning curve can change conversion even when the products look similar.
Try a related tool
Measure earnings per tracked referral click after refunds and reversals. Use counts and commissions from the same cohort.
